* Available integrated trailer brake controller with driver adjustability and easy-to-see instrument panel readout * Standard Class IV receiver hitch properly equips Outdoorsman for towing campers, boats, ATVs and other trailers rated to vehicle's max A multi-tiered marketing strategy will support the new model's launch. Ram Outdoorsman models will go on sale third quarter 2010. Prices for Ram Outdoorsman models start at $28,350, including destination charge. It will join the other Ram trim levels, which include: ST, SLT, Big Horn / Lone Star, Sport (1500 only) Laramie and Power Wagon (2500 only). Outdoorsman will replace the TRX4 trim level in the 2011 Ram Truck lineup. Ram Outdoorsman is available in 1500 (half-ton), 2500 HD (3/4-ton) and 3500 HD single rear wheel (1 ton), Regular Cab Quad Cab, Crew Cab and Mega Cab four-wheel drive and two-wheel drive and short- and long-wheelbase models.
RAMBOX GUN MOUNT PROFESSIONAL
Ram Truck officials unveiled the rugged new model at the Professional Outdoor Media Association's (POMA) fifth annual national business conference. Standard trailer-towing upgrades, interior and exterior convenience, lighting enhancements, all-terrain tires and underbody protection are combined with a rugged exterior appearance to highlight the new Ram Outdoorsman. Ram Truck engineers – many of whom count hunting, fishing, boating and camping among their hobbies – brought together features that they felt would best meet the practical needs of owners who will frequently use their Ram truck for towing or long, remote trips. Overall, 62 percent of fullsize pickup truck owners hunt, fish or camp. Ram Heavy Duty owner demographics illustrate a passion for the outdoors: 47 percent hunt, 57 percent fresh water fish, 33 percent salt water fish, 36 percent own power boats and 37 percent tow camping trailers. "They answered 'more capability, more room for my gear and ready to hit the trail. "We asked Ram Truck customers - boaters, campers, fishing enthusiasts and hunters - what features would they like to see in a truck," said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. Outdoorsman combines convenience, off-road capability and trailer towing hardware in one package with a name that will resonate among its intended users. Ram Outdoorsman takes all of the features most useful to hunters, fishermen, campers and boaters, and packages them into one model. The Ram Truck Brand today announced a new feature package designed for North American outdoor enthusiasts: Ram Outdoorsman. Mopar adds "RamBox Holster" fishing rod and gun rack accessory for RamBox-equipped Ram trucks.Features standard trailer-towing upgrades, interior and exterior lighting enhancements, all-terrain tires, and rugged exterior appearance.New Ram Outdoorsman designed for hunters, fishermen, campers and boaters.Ram Truck Brand Announces New "Outdoorsman" Model For just $205, it will "gently, yet securely cradles two rifles or shotguns, or can be rotated 90 degrees to hold up to six fishing rods." Really, how could you possibly pass that up? See all the details of both new products in the press release In related outdoorsy news, Ram has also announced a new Holster option (right) for 1500 trucks equipped with the RamBox. Pricing will begin at $28,350 including destination. – Ram promises that the Outdoorsman will be available towards the end of the year, and it will be a replacement for the old TRX4 trim level. In order to set the truck apart from its siblings, the Outdoorsman will get a two-tone paint scheme with Mineral Gray on the lower portion, wheel lip moldings and, of course, appropriate compass-themed badges.ģ500 Regular Cab, Quad Cab, Crew Cab or Mega Cab four-wheel drive or two-wheel drive etc. Towing accommodations, limited-slip differential, 17-inch wheels with off-highway-ready tread pattern tires, underbody protection, tow hooks, halogen head lamps and fog lights. The automaker's response to these apparent needs is the new 2011 Ram Outdoorsman.įunctional upgrades include standard trailer And apparently, he's not just blowing smoke.Ĭhrysler's internal research suggests that 62 percent of fullsize And make it affordable.'"Ĭhrysler's Ram Truck Brand. They answered 'more capability, more room for my gear and ready to hit the trail. Ram Truck customers – boaters, campers, fishing enthusiasts and hunters – what features would they like to see in a 2011 Ram Outdoorsman – Click above for high-res image gallery
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